Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2019 BRONZE
2019 BRONZE
El viernes más esperado
Cada año la lucha de los retailers en Black Friday es más agresiva. LaSirena nos solicitó ayuda para mantener su liderazgo dentro de la categoría, e incluso superar el performance histórico que había alcanzado en 2016. Desarrollamos una estrategia de gran impacto en todos los touchpoints, offline y online, capitalizando al máximo la ansiedad típica del consumidor durante los días previos al Black Friday. Convertimos cada día en una sorpresa. Logramos así alcanzar y superar los objetivos, haciendo Brillar a La Sirena en Black Friday.
Brand:
La Sirena
Client:
Grupo Ramos
Agency:
Pagés BBDO
Language:
Spanish
2019 BRONZE
How Aldi made Saving Feel Amazing
It is often said that ‘You can’t teach an old dog new tricks’, but Aldi’s Swap and Save campaign in 2018 proved that you can do just that. Since 2012 Swap and Save has played a key part in Aldi’s communications, helping to make them the UK & Ireland's fastest growing grocery retailer for 8 consecutive years. In 2018, despite a fierce price cutting fightback from larger, established competitors, Aldi re-energised its Swap and Save campaign giving it a whole new lease of life.
Brand:
Aldi UK & Ireland
Client:
Aldi UK Ltd.
Agency:
McCann Manchester
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
