Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2020 GRAND
Loyalty Pointless Points
ALDI is proudly Good Different. In the past, our highly effective brand platform has been used to demystify how we help shoppers save. However, in a world of high-low pricing and shiny loyalty reward cards offered by our competitors, true value is becoming harder and harder for shoppers to decode. This is the story of how Good Different helped us take on the misleading and minimal benefits offered by these ‘saving schemes’ and cement ALDI as the value leader in the category.
Brand:
ALDI Australia
Client:
ALDI Australia
Agency:
BMF Sydney
Language:
English
2020 GOLD
Studs
Not many brands can boast of a 72% increase in revenue during the Christmas season, especially a product as unChristmasy as denim. But Levi’s did just that in 2018 thanks to a heartfelt digital film that launched their newest retail experience to Filipino millennials. By staying true to the Filipino spirit of Christmas—and bucking Levi’s Western imagery—this film also boosted brand health sentiment, purchase intent, and sell-through growth. It increased overall holiday season sales by 16% vs. past year: a remarkable achievement coming from a brand previously associated with uncles.
Brand:
Levi's
Client:
Levi's
Agency:
GIGIL
Language:
English
2020 BRONZE
The Possibilities Are Beautiful
This is a story about leadership. Ulta Beauty was the retail authority for 30 years because of their functional promise, “All Things Beauty All In One Place.” But their leadership was in jeopardy as more competitors came to battle. To elevate their brand beyond the stuff they sold, they took their brand in a new direction with no product story at all. Instead, they focused on how beauty helps everyone realize their possibilities. “The Possibilities Are Beautiful” changed their business from the inside out and fortified their beauty throne.
Brand:
Ulta Beauty
Client:
Ulta Beauty
Agency:
McCann New York
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
