Levi's

Kat Costas - Marketing Manager

GIGIL *Lead Agency

Herbert Hernandez - CCO Badong Abesamis - CCO Raphe Ramirez - Copywriter Jeano Cruz - Senior Copywriter Jaime Yusingbo - Art Director Greggy Gregorio - Social Media Strategist Micco Balana - Account Manager Isabel Prollamante - Head of Accounts Sasa Abella - Producer

Not many brands can boast of a 72% increase in revenue during the Christmas season, especially a product as unChristmasy as denim. But Levi’s did just that in 2018 thanks to a heartfelt digital film that launched their newest retail experience to Filipino millennials. By staying true to the Filipino spirit of Christmas—and bucking Levi’s Western imagery—this film also boosted brand health sentiment, purchase intent, and sell-through growth. It increased overall holiday season sales by 16% vs. past year: a remarkable achievement coming from a brand previously associated with uncles.