Retail

Ship My Pants

Kmart’s reputation had taken a hit over the years and out-of-stocks was one of the issues. A complete logistics overhaul wasn’t possible so our challenge was to find a marketing solution to an inventory problem. The answer was a service that essentially made Kmart’s vast online inventory available to in-store shoppers. Brought to life with incredible humor, Ship My Pants made the message and the joke one and the same resulting in unprecedented consumer engagement, sales well above expectations, and renewed relevancy for the brand.

Brand: Kmart
Client: Kmart
Agency: FCB Chicago
Language: English

How Big Ideas Became Big Business

Brand: Officeworks
Client: Officeworks
Agency: AJF Partnership
Language: English

Making DIY Easy As

In a category dominated by product and price advertising with little differentiation between retailers, we made a bold move to stand apart. Mitre 10 Easy As is a fully integrated programme that inspires Kiwis to undertake more DIY projects and provides them with the information, tools and materials to do so. This has delivered not only a significant sales increase for Mitre 10, but has shifted them from a retailer that just sells stuff, to one that gives their customers the unique satisfaction of a DIY project well done.

Brand: Mitre 10 (NZ) Limited
Client: Mitre 10 (NZ) Limited
Agency: FCB New Zealand
Language: English