Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
Saturday One Day Only Sales
Most retailers proclaim sales all the time. How could JCPenney launch a new One Day Only sales event and stand out in the sea of cluttered sale advertising? By making the event all about Mom's shopping day - it's just for her. And shop Mom did, leading to an average 72% sales increase on sale days versus the previous year!
Client: The JCPenney Company
Agency: DDB Chicago
In a competitive category where everyone looks the same, Travelocity.com decided to set itself apart and create an enduring brand. By focusing on the exploration of travel expertise of the team that runs Travelocity, the brand has successfully captured the category high ground through advertising and site design. this has paid dividends in not only awareness and brand imagery, but in revenue increases as well.
Agency: The Richards Group
Mervyn's Starts With Me
The Campaign positioned the retailer as a Brand that truly understood what moms need. Creatively, the advertising did two things. First, it dramatized to the target that we offered just what they were looking for: big brands at small prices. Second, it underscored our customer obsession, and linked the Brand with the customer, with the tagline: "Mervyn's Starts With ME."
Agency: Suissa Miller Advertising