Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
FILTER BY:
PROGRAM
2014 SILVER
Harden Soul - Music to Foot Locker's Ears
In August 2013, apparel retailers were heading into the all-important back-to-school season on the heels of a summer slump. Foot Locker needed to get young guys into the store before they went back to class on what is the most pressure-packed day of the year. In a campaign that showed teens they don't have to be perfect to be fresh, Foot Locker exceeded their sales goals by showing a more human side to NBA athlete James Harden.
Brand:
Foot Locker
Client:
Foot Locker
Agency:
BBDO New York
Language:
English
2014 BRONZE
Summer Up
Target had an opportunity to own summer. Our challenge was to motivate shopping in a season when Target moms are more likely to be at the beach than behind a shopping cart. We invited them to Summer Up to amplify their summer fun through a disruptive campaign bolstered by an always-on content strategy that gave moms daily inspiration and ideas for fun. Our campaign earned their attention and engagement, ultimately their dollars.
Brand:
Target
Client:
Target
Agency:
72andSunny
Language:
English
2014 BRONZE
Now's the Time to Spring
In the home improvement industry, you need to win spring to win the year. Between an intense competitive landscape and a season where the weather isn't guaranteed, Lowes had to find a compelling way to drive store traffic and sales. So they launched Nows The Time, a campaign spanning across television, digital, and social media. Messaging was more relevant than ever, driven by the consumers location and weather forecast. The campaign successfully delivered an increase in invoice counts and a 9.64% increase in comparable sales over 2012.
Brand:
Lowe's
Client:
Lowe's
Agency:
BBDO New York
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
