Retail

Shop like a Jedi

Brand: Carrefour
Client: Carrefour Romania
Agency: Publicis Romania
Language: English

The World's Toughest Job

How do you get people to make their mom a Mother's Day card with an online resource like American Greetings Cardstore when only 50% of people even buy Mom a card? You shake the indifference out of them by making them see Mom differently: as the amazing professional she is. With 21M+ views, the earned media effort for #worldstoughestjob increased AG's Cardstore orders by 20%, userbase by 40% and met sales goals for the entire year, not just the Mother's Day period for which it was designed.

Brand: American Greetings
Client: American Greetings
Agency: Mullen Lowe
Language: English

Hell's Most Fiendish Invention Yet: Pizza Roulette

There you are, innocently eating your pizza when it hits you. Your eyes bulge, your mouth feels like its filled with lit petrol, youre a grown man crying for your motherYouve just played Pizza Roulette, the game from Hell Pizza that puts the worlds hottest chilli sauce on one slice of your pizza _ but doesnt tell you which one! Pizza Roulette emerged from a major strategic review to become a retail sensation nationally and make headlines worldwide. Its another fiendish Kiwi winner, showing the global giants how its done.

Brand: Pizza Roulette
Client: Hell Pizza
Agency: Barnes, Catmur & Friends
Language: English