Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
Come Home to Lowe's
The 2002 Lowe's Home Improvement Warehouse challenge is a case of David versus Goliath whereby the challenger leverages and extends a powerful branding idea to succeed in spite of the significantly greater size and resources of the dominant entrenched leader in the category. The campaign proved successful in closing the gap between Lowe's and Home Depot and growing overall sales and comparable store sales.
Brand: Lowe's Home Improvement Warehouse
Client: Lowe's Companies, Inc.
We're With You
In the 2nd half of 2001, Circuit City set out to relaunch its brand and turn-around negative sales in time for the critical Holiday retail season, and beyond. The "We're With You" campaign highlights the enthusiasm men feel about consumer electronics, features entertaining and highly relatable situations that people find themselves in when purchasing electronics, and provides tangible reasons to shop at Circuit City -- helpful and informed sales counselors and unique service policies. This fully integrated campaign drove significant increases in all key brand communication measures and resulted in double-digit December sales increases, with positive sales trends holding to date!
Brand: Circuit City
Client: Circuit City Stores, Inc.
Saturday One Day Only Sales
Most retailers proclaim sales all the time. How could JCPenney launch a new One Day Only sales event and stand out in the sea of cluttered sale advertising? By making the event all about Mom's shopping day - it's just for her. And shop Mom did, leading to an average 72% sales increase on sale days versus the previous year!
Client: The JCPenney Company
Agency: DDB Chicago