Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2013 BRONZE
Serving the True Athlete
As the largest sporting goods retailer, DICK'S Sporting Good's business was outgrowing its brand. It needed to become a brand itself and create a powerful emotional connection with athletes. We sought to brand the feeling of these athletes who truly find joy in sport and relish in the constant drive to improve their game by focusing on their mind, body and equipment. Our brand campaign defined those moments in sport, when mind, body and equipment come together as "untouchable," increasing awareness and marketing-driven sales.
Brand:
DICK'S Sporting Goods
Client:
DICK'S Sporting Goods
Agency:
Anomaly
Language:
English
2012 SILVER
Turf Wars
Sears set out to stop it's 3-year, 18% share decline in Lawn Mower sales. By mounting an aggressive Turf War and taking it directly to its Home Improvement competitor's locations, Sears was able to grow shares by +21% vs. YA. Sears employed the power of television, interactive, social and PR to ignite reconsideration for Sears among the suburban male target.
Brand:
Sears
Client:
Sears Holdings
Agency:
Young & Rubicam Chicago
Language:
English
2012 BRONZE
IKEA: The Life Improvement Store.
IKEA needed to increase sales by getting current shoppers to buy bigger ticket items. The Life Improvement Store creative concept assisted women in their nesting phase and showed them how IKEA could indeed help them make their house a home. It grew sales and ticket size by opening their eyes to whole rooms.
Brand:
IKEA
Client:
IKEA
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
