Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 



Too Much Good Stuff

The "Too Much Good Stuff" campaign was created to develop an ownable positioning for ampm in the highly competitive convenience store market. The goal was to developed an intriguing personality for ampm which connected the store with its core consumer while also being able to support key product categories and promotions. The advertising re-creates that fun, indulgent, irrational "moments of truth" when you lose and the store wins--when you are overwhelmed by "too much good stuff"

Brand: ampm Mini Market
Client: Arco Products Company
Agency: RPA

Merry Side Of Sears

The Merry Side of Sears campaign was designed to differentiate Sears from the myriad of holiday/sale advertising and thus generate traffic and increased sales/profits for Sears. The Merry Side campaign tapped into the already built consumer associations of the Softer Side of Sears campaign. Sears Experienced its best Christmas ever, more than tripling average industry gains. In fact, Sears was singled out by analysts as one of the few winners in an otherwise lackluster Christmas selling season.

Brand: Sears
Client: Sears Holding Company
Agency: Young & Rubicam New York

Be True To Your School

This is a comprehensive, Intergrated campaign which was created to provide a compelling distinguishing characteristics that could be marketed to reinforce loyalty, strengthen positioning and increase traffic in participating shopping centers. The program rewards participating shoppers with free school learning tools to be donated to the shoppers' school choice, The program was created for relitivily non-descript, middle of the road shopping centers which offer no inherent value over the myriad of growing competition.

Brand: The Taubman Company Shopping Centers
Client: The Taubman Company
Agency: Eisner & Associates, Inc.

2019_do_2019_e-31-142_hero_1 La Curacao El Día + Corto
2019_ca_2019_e-209-489_hero_1 Sobeys Inc. Get More Summer
2019_co_2019_e-415-022_hero_1 LIFEMILES MASTERS Lifemiles Masters Retail

Filter by:
+ Add More Filters

To browse winners in this category from previous years