Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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Horizons Dream

The "Horizons" spot for Ethan Allen successfully invigorated Ethan Allen's lower priced segment with advertising that signaled a dramatic departure from the country styling that had come before. "Horizons" quickly established Ethan Allen as a style leader.


Brand: Ethan Allen
Client: Ethan Allen, Inc.
Agency: Grey Worldwide

EverStart Campaign

In 1999, only five years after its introduction, Wal-Mart's EverStart battery surpassed DieHard to become the number-one-selling car battery at retail.


Brand: Walmart
Client: Wal-Mart Stores, Inc.
Agency: GSD&M

Gateway Country Stores

Gateway's direct model did not fit all consumers - over 30% were unwilling to purchase a computer over the phone. In order to reach these consumers, Gateway Country retail stores were launched in 1997, and helped make Gateway the #1 seller of consumer PC's. There was a high level of consumer dissatisfaction with competitive retail mega - stores, and Gateway Country was able to differentiate itself by creating a whole new way to shop for a PC. Buyers walk in, try out systems that are up and running, speak to knowledgeable salespeople and order a custom-built computer.


Brand: Gateway Country Stores
Client: Gateway Country Stores
Agency: McCann-Erickson

2019_au_2019_040_hero_1 Target Discover Winterful; Target comes out of hibernation
2019_do_2019_e-31-142_hero_1 La Curacao El Día + Corto
2019_ca_2019_e-209-489_hero_1 Sobeys Inc. Get More Summer
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