Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2009 SILVER
America's Favorite Mom Promotion - Mother's Day 08
With increasing competition from new outlets and stronger brand recognition for key competitors, Teleflora and its network of local retail florists faced declining sales. Mother's Day, the single largest holiday for the floral industry, celebrated its 100th anniversary in 2008. A multimedia, multi-platform promotional event was created: Teleflora Presents America's Favorite Mom. Culminating in a primetime television special on NBC, the event made an emotional connection with consumers, differentiated the brand from the competition and increased product sales by 70%.
Brand:
Teleflora
Client:
Teleflora
Agency:
Fire Station Agency
Language:
English
2009 BRONZE
The Idea Center
With rising pricing pressures on photographic prints, Kodak Gallery needed to increase the sales mix of higher margin merchandise. A community, "The Idea Center," was born online at Kodak Gallery, encouraging people to share creative ways of telling their stories with pictures. An invitation, "That's my story. What's yours?" was punctuated with a new call to arms by the new "Make Something Kodak" campaign. Dramatic increases in sales propensity and profitable merchandise mix were achieved very cost effectively.
Brand:
Kodak
Client:
Kodak Gallery
Agency:
Ogilvy & Mather
Language:
English
2008 SILVER
D'oh Thank Heaven: Simpsons Kwik-E-Mart
On July 1, 2007, twelve 7-Eleven convenience stores in North America simultaneously began a transformation that would bring one of the world's most popular cartoons to life. What were 7-Eleven stores in twelve markets on June 30, were Kwik-E-Marts by daybreak. Not only was the entire exterior of each store transformed to bring to life the animated entity, but each 7-Eleven store carried products that had previously only existed in animated form, such as Buzz Cola, Squishees, Sprinklicious Donuts and a limited edition Radioactive Man Comic Book.
Brand:
7-Eleven
Client:
7-Eleven, Inc.
Agency:
TracyLocke
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
