Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2012 BRONZE
2-Day Sale Campaign
Black Friday is the kickoff to holiday shopping and often impacts a consumers store choice for the remaining holiday season. As a result, our primary objective for Targets 2-Day Sale was to get holiday shoppers to choose Target for Black Friday over its retail rivals. Success would be measured on two simple fronts: beating store traffic and overall sales from Black Friday 2008 and 2009.
Brand:
Target
Client:
Target
Agency:
Wieden+Kennedy
Language:
English
2011 GOLD
Walmart "Smack Talk" Campaign
Walmart tackled a brand new target for the first time with the release of Call of Duty: Modern Warfare 2. It was the first time the mass retailer put mass promotional support behind a video game rated M- and the risks and rewards were huge. Walmart had to be careful not to alienate their core audience - Moms - while attempting to reach massive sales goals and become a real player in the video game industry. The numbers say it all: week one sales were 2.5x higher than forecast.
Brand:
Walmart
Client:
Wal-Mart Stores, Inc.
Agency:
The Martin Agency
Language:
English
2011 SILVER
Arm Yourself for the Ones You Love
How do you get busy moms to get a flu shot for herself when almost everything she does is for others? This was an important question for Walgreens to answer given that they are in the business of keeping people healthy. The answer: help moms see that getting a flu shot is less about doing something for herself as it is a way to protect loved ones. This simple, powerful idea increased awareness, created positive brand perceptions, and inspired 5.4 million people to get their flu shot in 5 weeks.
Brand:
Walgreens
Client:
Walgreens
Agency:
Arc Worldwide
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
