Retail

AbcDin Tengo Derecho

Brand: AbcDin
Client: AbcDin
Agency: Puerto
Language: Spanish

Walmart's Receipt Challenge

Walmart needed to be competitive on a local level and so the Walmart Receipt Challenge was born. We recruited real, non-Walmart shoppers to bring their receipts to Walmart and tangibly prove how much they could've saved. This new way of advertising with low budget, nimble productions using real people resulted in hard proof of savings right in Moms back yard. Over the course of this campaign, we saw lapsed shoppers return to Walmart with increased frequency and higher overall spending.

Brand: Walmart
Client: Wal-Mart Stores, Inc.
Agency: Vimby LLC
Language: English

Christmas Finally comes to Foot Locker

From a lack of the correct kind of communication between kids and parents, sneakers traditionally didn't make Christmas shopping lists. This meant that Christmas was not a typically strong-selling period for Foot Locker. So, we sought a way to increase same-store sales in mens athletic footwear and apparel by 3%, and match or beat their MROI. Thats when we showed kids how to tell their parents what they really want for Christmas, and for every dollar spent on marketing, four dollars were spent by consumers at Foot Locker.

Brand: Foot Locker
Client: Foot Locker
Agency: BBDO New York
Language: English