Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

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Color Chips

You can't buy Sherwin-Williams paint at one of the home supercenters. You have to make a special trip to a Sherwin-Williams store. And more do-it-yourselfers have been doing just that since the Color Chips campaign, which preempted the category benefit of color and helped turn inspiration into action.


Brand: Sherwin-Williams
Client: Sherwin-Williams
Agency: McKinney

Supporting Whatever You Do In Bed

Mattress advertising was a real snooze fest... until one competitor with "space age" memory foam technology invaded the category and stole market share. Sealy desperately needed to make innerspring mattresses relevant again and reverse the sales decline. To change the conversation with consumers, Sealy introduced a campaign that supports ALL the things people do in bed beyond sleep. TV, digital and mobile touchpoints motivated people to actively seek out the brand, ultimately boosting web traffic, inspiring social conversations and reigniting sales.


Brand: Sealy Posturepedic
Client: Sealy
Agency: Leo Burnett/Arc Worldwide

Color Chips

To buy Sherwin-Williams paint, you must go to their stores it is not in the supercenters. Though contractors have been doing so for years, the Do-It-Yourselfers were less inclined. With just a 4% share of voice among home improvement retailers, Sherwin-Williams celebration of the painting potential represented by the color chip resonated with the DIY crowd. DIY sales and total sales increased: 9.6% and 8.2%, respectively. Sherwin-Williams has made $20 in extra sales for every dollar in extra media spend since the campaign began.


Brand: Sherwin-Williams
Client: Sherwin-Williams
Agency: McKinney

2018_na_2018_e-3110-045_hero_1 IKEA Brand Platform
2017_cn_2017_e171-hs-101053532_hero_1 IKEA Make Room for Children
2017_cn_2017_e171-hs-100283184_hero_1 Red Star Macalline Better Every Day
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