Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
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2022 BRONZE
Ariel Washing Machine Partnerships
Converting users in a segment where the market leader has significant equity and first-mover advantage is extremely challenging and takes years. Surf Excel Matic had hegemony in the machine wash segment with a first-mover advantage with leading market share and multiple offerings. By leveraging a moment of truth of washing machine buyers and credentials from top washing machine manufacturers - #1 recommended for their machines, we were successful in growing value share +4 points, consideration +35 points, Trial +9 points within key SEC-A segment
Brand:
Ariel
Client:
P&G (
Agency:
Adcom Pvt. Ltd.
Language:
English
2021 SILVER
Won't Wake The Baby
To increase sales during IKEA’s bedroom event and show that the brand is an expert on sleep, we launched ‘Won’t Wake the Baby,’ directed at a particular audience who needed a good nights’ rest the most: the parents of newborn babies. We targeted all the sleep playlists for babies on Spotify, and replaced all the loud ads that would interrupt a baby’s sleep with quiet, shushy ones talking about IKEA’s full range of sleep solutions. Category sales increased by 7.1% but most importantly, we didn’t wake any babies.
Brand:
IKEA
Client:
IKEA Canada
Agency:
Rethink Canada
Language:
English
2020 GOLD
Dawlance Customer Service
For the first time in consumer-electronics industry of Pakistan, Dawlance came up with a full-fledged campaign highlighting Quality Service.In current era, technology can be easily replicated but quality service cant be equated. Hence, dawlance took a unique approach to strengthen the brand equity. Entire campaign was research backed; as customer-service plays vital role in purchase decision. The campaign ran during the peak season while to create internal motivation,real Dawlance-technicians were used in commercial and showcased as hero. Service reach, 24-hours customer-service and trained technicians were highlighted in campaign as USP's.
Brand:
Dawlance Customer Service
Client:
Dawlance
Agency:
IAL SAATCHI & SAATCHI
Language:
English
FINALISTS
iRobot
iRobot OS – Situation Roomb
Ariel
Ariel Kare Ga Possible
Ariel
Ariel Blue Blue
