iRobot

Julie Bailey, Chief Marketing Officer
Matt Carrow, VP Media and Acquisition
Annelie Rode, Creative Director
Claire Fraze, Associate Creative Director - iRobot
Kiran Smith, Chief Marketing Officer
Rick Hoobler, VP Design
Annie Colella, Manager Consumer Insights
Joslin Higgins, Senior Dr. Media
April Lanigan, Senior Manager Media
Jennie Mucciarone, Sr. Performance Specialist
Gina Curreri, Sr. Performance Specialist

Erich and Kallman *Lead Agency

Eric Kallman, Co-Founder & Chief Creative Officer
Steve Erich, Co-Founder & President
Jason Goldberg, ACD / Art Director
Clark Chamberlin, ACD / Copywriter
Allie Cote, Strategy Director
Kristi Boutiette, Director of Brands
Christina Wells, Producer
Martha Carrothers, Account Director
Kati Haberstock , Executive Head of Production and Operations

Digitas

Colleen Lawson, VP Group Director Investment
Cory Seeger, Associate Director, Media Investment
Meredith McGuire, Associate Planner, Media Investment
Jenny Schauer, SVP, Head of Media
Ashley Munroe, Media Supervisor

Inside Out Strategy Group

Twenty years after inventing the smart home cleaning category, iRobot found themselves in a sea of sameness. The objective was to increase sales by creating a differentiating platform, shifting the conversation from hardware/features to our thoughtfully intelligent operating system. The iRobot OS Situation Roomb campaign personified that intelligence. Sales increased 17% and differentiation metrics increased by +21pp proving we built a platform that will help future-proof the brand as it brings more products to market while still impacting their business today.