Home Furnishings & Appliances
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2022 SILVER
Molty Foam TVC 2021
Molty inside is a campaign that focused on not only educating the consumer but it was integral to the brand in terms of the positioning and image that it carries. It has been successful on both the objectives; considering the product had massive sales growth and the brand image has been organically improving post campaign. Using Humour and relatable, authentic scenarios, the brand has built affinity with the younger generation target audience while staying true to its core.
Brand:
Molty Foam
Client:
Molty Foam
Agency:
Ogilvy & Mather, (Pakistan)
Language:
English
2022 SILVER
Mortein- Dengue Ab Nahin.
Coronavirus strained the under-developed healthcare system of Pakistan that is still reeling. Dengue a better-known for posed an even greater threat now as media, government, and citizens remained distracted by Covid. WHO claims Dengue to be 2 times more communicable than covid and there is no vaccine available for it. Protection became the best cure and Mortein #DengueAbNahi empowered Pakistanis to protect themselves from Dengue. With this, the brand helped significantly reduce the incidence of Dengue and helped deliver its highest ever growth in 2020 in season 2021
Brand:
Mortein
Client:
Reckitt Benckiser
Agency:
Adcom Pvt. Ltd.
Language:
English
2022 SILVER
Store in a Box
IKEA is defined by its one-of-a-kind store experience. When a global pandemic forced the brand to shutter its showrooms and customers flocked to online competitors, IKEA feared it would be forgotten. Unable to drive people to store, but also unable to guarantee stock or satisfaction online, IKEA had to find a way to keep the love for its brand alive until it could welcome shoppers back. So it decided to bring the sensory IKEA store experience—all the unique sights, sounds, and smells—to customers' doorsteps in a one-of-a-kind “Store-in-a-Box.”
Brand:
IKEA
Client:
IKEA
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
iRobot
iRobot OS – Situation Roomb
Ariel
Ariel Kare Ga Possible
Ariel
Ariel Blue Blue
