Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
Bound By Nothing
Once regarded as a super-premium appliance pioneer, JennAir found itself vulnerable and out of touch after decades of resting on its laurels. The brand had become synonymous with “entry-level luxury”. As the competition continued to win with their same stainless-steel suites and monotonous idea of luxury, JennAir needed to reboot. “Bound by Nothing” was designed to tear down this old idea of luxury. To bring progress to a stagnant category. This platform attracted renewed attention, desire, and demand from up-and-coming affluents and design professionals, for the first time in years.
Espacios Buscan Personas
Ciencuadras es un portal colombiano que desde hace 3 años ofrece servicios de búsqueda de inmuebles para venta o alquiler y esta es la historia de cómo una plataforma integrada de acciones de comunicación, logró en tan solo 3 meses, reactivar todos los indicadores de la marca, incrementar en un 7.000% el tráfico de visitas a nuestra página, así como aumentar la recordación y la tasa de conversión de la compañía.
Brand: Espacios Buscan Personas - Ciencuadras
Agency: DDB Colombia
To grow beyond the core DIYer, The Home Depot needed to meet Millennials where they were most engaged in home improvement: Pinterest. But we learned that Pinterest-perfect inspiration was more intimidating than inspiring. So we hacked the platform to bring viewers “Built-In Pins,” a virtual before & after experience with shoppable content, that helped bridge the gap between aspiration and reality. The campaign delivered 4x the industry average for ROAS, doubling engagement benchmarks and earning us a spot on Pinterest’s most innovative list.
Brand: The Home Depot
Client: The Home Depot