Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
Bound By Nothing
Once regarded as a super-premium appliance pioneer, JennAir found itself vulnerable and out of touch after decades of resting on its laurels. The brand had become synonymous with “entry-level luxury”. As the competition continued to win with their same stainless-steel suites and monotonous idea of luxury, JennAir needed to reboot. “Bound by Nothing” was designed to tear down this old idea of luxury. To bring progress to a stagnant category. This platform attracted renewed attention, desire, and demand from up-and-coming affluents and design professionals, for the first time in years.
It's a Tide Ad
On the night when the sexiest brands in the hottest categories pull out all the stops, a laundry detergent brand won the Super Bowl. Tide accomplished this by shifting from the traditional category focus on the problem of stains to celebrate and take ownership of clean. By elevating the visibility of the unsung benefit and leveraging the night’s uniquely heightened focus on ads, Tide turned every ad on advertising’s biggest stage into a Tide ad.
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York
To grow beyond the core DIYer, The Home Depot needed to meet Millennials where they were most engaged in home improvement: Pinterest. But we learned that Pinterest-perfect inspiration was more intimidating than inspiring. So we hacked the platform to bring viewers “Built-In Pins,” a virtual before & after experience with shoppable content, that helped bridge the gap between aspiration and reality. The campaign delivered 4x the industry average for ROAS, doubling engagement benchmarks and earning us a spot on Pinterest’s most innovative list.
Brand: The Home Depot
Client: The Home Depot