Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
Daughter-in-law's instant charm: Battle of the Queens
The relationship between In-laws is a tricky subject in the Chinese culture. As families gather together during Chinese New Year for their annual reunion meal, it’s also the time for our TA (married women) to really impress their mothers-in-law. The campaign is in the format of an ancient Chinese palace drama. Its storyline centres around the mother/daughter-in-law relationship and the product benefits. Within 3 days of launching the video, it became the top trending video on YouTube, created a lot of buzz, and also helped Sujai increased the sales of the Viva kitchen towel range by 35%.
Brand: Sujai Viva
Client: Kimberly-Clark Taiwan
Agency: J. Walter Thompson
Right at Home
Samsung used the charm of celebrity couple Kristen Bell and Dax Shepherd to convince our "State of the Art Consumer" target that Samsung appliances don’t just make chores easier, they make it easier for modern couples to spend time together, too. By building on the campaign that took us from #5 to #1 in the home appliance category in just 18 months, Samsung became the preferred brand among our target, and cemented our category leadership position.
Brand: Samsung Home Appliances
Client: Samsung Electronics America, Inc.