CLIENT
Bissell
James Sandora, VP-Integrated Marketing
Liz Gottlin, Director of Integrated Marketing and Operations
AGENCY
James Ward, President
Timothy Galvin, EVP, Executive Account Director
Brad Emmett, Chief Creative Officer
Nick Marine, Creative Director
Michelle Musallam, Creative Director
Anne Feighan, EVP, Executive Strategy Director
Ally Torriglia, Account Director
Rob Legato, EVP, Executive Creative Director
Frank Mercadante, Account Director
Lena Duffy, Associate Creative Director
Brooke Hess, brooke.hess@mrm.com
Teresa Nord, EVP, Executive Strategy Director
Megan Cole, Associate Director, Strategy
Riley Whitmyer, Strategist
Hungry Man
Stephen Johnson, Producer
Current Global
Jenni Omness, VP
Virginia Devlin, Chief Executive Officer
Mark Brown, Executive Lead
Ashlea Wolcott, Account Director
Ideology Productions
Ben Wilke, Producer
Brian Kelley, Director of Photography
Josh Rayla, Director
SUMMARY
We cleaned a lot during the pandemic. But, in 2023, as demand softened and competitors closed in, we needed a big idea to bolster sales to launch a new product.
Always inspired by pets, we reframed clean from a chore to an act of love. We asked ourselves, “What if mess is no longer the enemy of clean?” It was the unlock we needed to define a new standard of clean for the most demanding of audiences, pet parents. We grew category share to 58%.
