Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

2023 BRONZE

Brite sab right kardega

Brite has been a troubled brand since early 2000, and despite multiple communication attempts to establish itself a superior stain removal brand, it still remained behind the two giants (Arial & Surf Excel) in volume and value shares. As of Sep 21, the brand stood at 11. 7% value share, trailing behind the leader - Surf Excel (25.3%) and Ariel (21.2%)1. Brite sab right kardega 2.0 came along with a relatable insight and built around Pakistani food and their stubborn stains and was able to reach to 13.5% value share.

Brand: Brite Maximum Power
Client: Colgate Palmolive
Agency: Spectrum VMLY&R
Language: English

2022 GOLD

Daaghon Ka Champion

How SXL turned around the brand by bringing functionality at the front and center without compromising on the essence of the brand

Brand: Surf Excel
Client: Unilever Pakistan Limited
Agency: BBDO Worldwide
Language: English

2022 GOLD

Ariel Work For Home

Igniting a social movement built around the powerful idea of Work FOR Home, we mobilized influencer, celebrities and social communities to help generate 15,000+ user generated stories of men Sharing The Load at home. With over 1.3 million engagements across social platforms, and 24+ million online views of the main message, we drove exceptional Brand and Business results: Top of Mind +3; +2 in Attitudinal Equity; +8% Sales vs corresponding period last year.

Brand: Ariel
Client: P&G
Agency: Symmetry Group
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

Ariel Ariel Kare Ga Possible

Ariel Ariel Blue Blue