Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

2020 GOLD

Truck Art Childfinder

Thousands of children go missing in Pakistan, a large number of whom are trafficked quickly to various parts of the country, some areas into which traditional media doesn't penetrate.To help recover these children, we collaborated with conceptual artist Samar MinallahKhan to paint portraits of missing children as Truck Art on the back of trucks. These vehicles traveled across Pakistan spreading awareness of the missing children and a hotline. More than 3,000 calls poured in with several leads, which has so far led to the recovery of seven children.

Brand: Berger Paints / Roshni Helpline
Client: Berger Paints
Agency: BBDO Pakistan
Language: English

2020 SILVER

IKEA Bedtime

IKEA needed a fresh approach to get their mattress range to stand out with new direct-to-consumer brands popping up every day, promoting their mattress-in-a-box. Our solution was IKEA Bedtime, a series of highly contextual videos that targeted people at the exact time they were avoiding sleep and told them to stop acting crazy and go to sleep.

Brand: IKEA Canada
Client: IKEA
Agency: Rethink
Language: English

2020 BRONZE

Lamp Recycled

To build meaning for IKEA, we needed to shift perceptions from the poster-child of disposability to a leader in sustainability. But to demonstrate our commitment to the future we needed to face our past. So, we took one of IKEA’s most famous commercials and gave it new life. We also also launched a first of its kind sell-back program where people could bring back used furniture to IKEA. As a result, we protected IKEA’s leadership position and drove a lift in brand health metrics, leading to the highest-ever brand equity.

Brand: IKEA Canada
Client: IKEA Canada
Agency: Rethink
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

Ariel Ariel Kare Ga Possible

Ariel Ariel Blue Blue