Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
The Rise Above "Ordinary Laminates"
In a struggling category, Pergo launched an innovative, astoundingly durable laminate flooring product that demanded a higher price - and a message that separated them from "ordinary laminate." Through extreme performance challenges, we showcased this unsurpassed product durability and justified a premium price. The "Pergo vs." campaign introduced Pergo Max and Pergo XP products, solidifed Pergo's position as category leader and reverse a decline in sales.
You can't buy Sherwin-Williams paint at one of the home supercenters. You have to make a special trip to a Sherwin-Williams store. And more do-it-yourselfers have been doing just that since the Color Chips campaign, which preempted the category benefit of color and helped turn inspiration into action.
Supporting Whatever You Do In Bed
Mattress advertising was a real snooze fest... until one competitor with "space age" memory foam technology invaded the category and stole market share. Sealy desperately needed to make innerspring mattresses relevant again and reverse the sales decline. To change the conversation with consumers, Sealy introduced a campaign that supports ALL the things people do in bed beyond sleep. TV, digital and mobile touchpoints motivated people to actively seek out the brand, ultimately boosting web traffic, inspiring social conversations and reigniting sales.
Brand: Sealy Posturepedic
Agency: Leo Burnett/Arc Worldwide