Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

1996 BRONZE

Creature Comforts

Grey created the charming and memorable "Creature Comforts" campaign to introduce Ethan Allen's new collection of overstuffed sofas and chairs -- the Comfort Collection. The trick was to make this Collection appeal to a new younger consumer without Alienating Ethan Allen's older core customer. What better way to attract this dual audience, and convince them that the Comfort Collections offers the ultimate in comfort, than to feature a live brown bear named Ursula--a tough and most arresting critic when it comes to selecting the perfect resting place for a long winter's nap.

Brand: Ethan Allen
Client: Ethan Allen, Inc.
Agency: Grey Worldwide
Language: English

1995 GOLD

Play It Loud

The "Play It Loud" campaign was developed to improve Nintendo's image among teens and to help them regain share leadership. The campaign spoke to kids in a relevant and contemporary way - in their own language, on their own terms. Play It Loud has allowed Nintendo to recapture share leadership and gain the number one position in video game sales.

Brand: Nintendo
Client: Nintendo of America
Agency: Leo Burnett USA
Language: English

1995 SILVER

McWorld

The McWorld campaign reversed five years of McDonald's tween (Kids 8-13) share decline in a highly competitive market. Recognizing that tweens are no longer motivated by Happy Meals and Ronald McDonald, McWorld was designed to re-define the McDonald's experience and make it more relevant to tweens.

Brand: McDonald's
Client: McDonald's Corporation
Agency: Leo Burnett USA
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

Ariel Ariel Kare Ga Possible

Ariel Ariel Blue Blue