Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

1997 BRONZE

The Sign Of a Great Cook/Full Line Player

Early indications are that Jenn-Air's move into the full-line appliance business is a resounding sucess. By leveraging the brand's reputation in high-end cooking and building on an existing campaign, the brand blew past growth goals and is on pace for a record sales year.

Brand: Jenn-Air
Client: Maytag Appliances
Agency: Leo Burnett USA
Language: English

1996 GOLD

GE Profile - We Bring Good Things to Life

GE's Profile line, as supported by the specific "We Bring Good Things To Life" Campaign for these appliances, surpassed all business objectives while successfully strengthening GE's overall corporate imagery. The brand achieved these dramatic results despite heightened competitive activity and a downward trend in the appliance category.

Brand: GE Appliances
Client: General Electric Company
Agency: BBDO New York
Language: English

1996 SILVER

Do Not Disturb Campaign

The "Do Not Disturb" campaign was designed to create a distinctive identity for Simmons Beautyrest in the highly competitive and highly fragmented bedding category. To demonstrate the unique construction and advantages of the Simmons Pocketed Coil technology, the "bowling ball" television commercial and supporting print materials have been instrumental in growing consumer sales and distribution. Importantly, this campaign has identified a unique advantage for the customer that can be easily demonstrated and appreciated at the time of purchase, and result in an easier sale and a more satisfied customer.

Brand: Simmons Beautyrest Mattress
Client: Simmons Company
Agency: WestWayne, Inc.
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

Ariel Ariel Kare Ga Possible

Ariel Ariel Blue Blue