Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
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1999 GOLD
Neptune
In a category that consumers believed all washers to be the same, Maytag successfully introduced the innovative Neptune washer via an integrated and well -developed marketing program helping create a high-end market by providing a meaningful and highly relevant consumer benefit: the first washer that actually removes stains.
Brand:
Maytag
Client:
Maytag Appliances
Agency:
Leo Burnett USA
Language:
English
1999 SILVER
New World
The rich colors, surprising images and dreamy evocative language In "New World" created a sense of relaxed formality that breathed new life into the formal furniture segment. Sales from the British Classics collection of furniture, featured in "New World", were ahead +226% of the Year I objective.
Brand:
Ethan Allen
Client:
Ethan Allen, Inc.
Agency:
Grey Worldwide
Language:
English
1999 BRONZE
Another Powerful Reason to Insist on Formica Laminate Flooring
Formica Flooring was beaten to the laminate flooring market by established flooring brands with tremendous marketing resources. With over 40 branded competitors, saturated distribution channels and perceived brand parity, making headway would be extremely difficult. Formica Flooring was able to establish a position as the proven superior laminate flooring brand, catapulting them from analso-ran to the number three position in the category.
Brand:
Formica Flooring
Client:
Formica Corporation
Agency:
Carmichael Lynch
Language:
English
FINALISTS
iRobot
iRobot OS – Situation Roomb
Ariel
Ariel Kare Ga Possible
Ariel
Ariel Blue Blue
