Financial Cards

Credit, debit, reward, loyalty, gift, phone and other cards.

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Premier Pass

With literally hundreds of available reward programs, consumers had become increasingly disenfranchised by the rewards game, especially because of the accumulation and redemption restrictions and unattainable point thresholds. Enter Citi PremierPass: a credit card based on the premise that points are good and that you should be able to earn them rapidly and spend them freely. This was a matter of simplifying the complexity of reward programs and converting skeptics into believers.


Brand: Citi
Client: Citigroup Inc.
Agency: Fallon Worldwide

Launch

This is the story of how a category-leading brand was transformed literally overnight. It is the story of a client who had the courage to acknowledge that incremental solutions generate incremental results and that radical change was necessary. And it is a story about the way agencies can help drive business transformation. At a time when our industry is looking to demonstrate the value it can add beyond communications, it is an example of what is capable of being achieved.


Brand: OPEN: The Small Business Network from American Express
Client: American Express Company
Agency: Ogilvy & Mather

That's Using Your Cards Wisely

Despite being the country's #1 card issuer, Citi found itself suffering the effects of commoditization. Challenged to break-out of the rates and fees game, the resulting campaign gave consumers a reason to care about a brand they'd probably never even noticed. Answering consumers desire for a partner to help them use their cards wisely, Citi launched the "That's Using Your Cards Wisely" campaign. In addition to demonstrating advertising's potential to drive the business, the effort began the process of redefining the brand as a credible consumer advocate in a category full of self-interested companies.


Brand: Citibank
Client: Citigroup, Inc.
Agency: Fallon Worldwide

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