Credit, debit, reward, loyalty, gift, phone and other cards.
The Ripple Effect
The brief: put points-based Chase Ink Business Preferred? on the map with small business owners. The problem: to this audience points were meaningless. So instead of making ads about the power of points, we used points to actually make something. Working with a small business owner we co-created The Ripple - a sugary innovation with nothing but points. Not only did the Ripple become one of the biggest food crazes of 2016 but awareness, consideration and sign-ups soared, proving just how powerful points can be.
Brand: Chase Ink
Client: JPMorgan Chase & Co.
An Effie Entry That Actually Means What It Says
In an ultra-confusing category where people are so skeptical of credit card claims that they are inclined to reject them outright, the Citi Double Cash card took on the elephant in the room with directness and humor. The means what it says concept is an emotional, insightful credit card ethos that drives industry-leading results against brand, business, and cultural metricsa rare trifecta.
Agency: Publicis North America