Financial Cards

Lure of the Road

Brand: General Motors Credit Card
Client: General Motors Corp.
Agency: McCann-Erickson
Language: English

The 'Traditional Thrift' Mold

To circumvent the branch system and increase loan originations, the Bank introduced "Teleloan," a computer-drive service that enables quick loan processing over the phone. The system can approve or reject about 75% of its phone-in consumer loan applications within 15 minutes compared to the more typical 24 hours. The creative strategy behind Teleloan was to convince the targets that they can now get their loan over in the phone in as little as 15 minutes. Perpetual's Teleloan campaign has produced exceptional results: 66% increase in average number of applicants: 57% increase in loan volume.

Brand: FSB: Teleloan
Client: Perpetual Savings Bank
Agency: Siddall, Matus & Coughter, Inc.
Language: English

Sanwa Bank California's Home Equity Loans

Sanwa Bank California's Home Equity Loan Campaign was designed to generate sales of Home Equity Loans. The campaign communicated that a Sanwa Home Equity Loan would save consumers money- both because of the tax advantages of Home Equity Loan and because of Sanwa's special "no points, one low fee" offer.

Brand: Sanwa Bank California Home Equity Loans
Client: Sanwa Bank California
Agency: Della Femina, McNamee WCRS, Inc.
Language: English