Financial Cards

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Master The Moment: Directions


Brand: MasterCard
Client: MasterCard International
Agency: Lintas New York

Lure of the Road


Brand: General Motors Credit Card
Client: General Motors Corp.
Agency: McCann-Erickson

The 'Traditional Thrift' Mold

To circumvent the branch system and increase loan originations, the Bank introduced "Teleloan," a computer-drive service that enables quick loan processing over the phone. The system can approve or reject about 75% of its phone-in consumer loan applications within 15 minutes compared to the more typical 24 hours. The creative strategy behind Teleloan was to convince the targets that they can now get their loan over in the phone in as little as 15 minutes. Perpetual's Teleloan campaign has produced exceptional results: 66% increase in average number of applicants: 57% increase in loan volume.


Brand: FSB: Teleloan
Client: Perpetual Savings Bank
Agency: Siddall, Matus & Coughter, Inc.

2018_na_2018_e-2470-000_hero_1 Samsung Pay Pay Like a Regular
2016_na_2016_440411_hero_1 MasterCard One More Day
2016_na_2016_439600_hero_1 Chase Freedom Chase Freedom: Building Brand Love Through the Fun of Cash Back.
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