Financial Cards

Credit, debit, reward, loyalty, gift, phone and other cards.

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Kes kredit koji resava sve

S pocetka 2016. godini bankarski sektor se nalazio u najvecoj ekspanziji kreditiranja jos od 2008, pa je i UniCredit Banka odlucila da predstavi svoj novi gotovinski kredit. Posto se odluka o kreditu donosi na osnovu vise faktora, predstavili smo proizvod u svoj njegovoj slozenosti, cvrsto verujuci da ce korisnici da uzmu u obzir sve sto ponuda nosi i odustanu od svojih prethodnih aranzmana. Da - cak i po cenu narusavanja odnosa sa prijateljima i rodbinom. Za dva meseca kampanje, banka je povecala trzisno ucesce za 2% - duplo premasujuci target - i unapredila sve relevantne performanse brenda. Prodaja kredita bila je 138% bolja od istog perioda prethodne godine.


Brand: UniCredit Banka
Client: UniCredit Banka
Agency: Ovation BBDO

An Effie Entry That Actually Means What It Says

In an ultra-confusing category where people are so skeptical of credit card claims that they are inclined to reject them outright, the Citi Double Cash card took on the elephant in the room with directness and humor. The means what it says concept is an emotional, insightful credit card ethos that drives industry-leading results against brand, business, and cultural metricsa rare trifecta.


Brand: Citi
Client: Citi
Agency: Publicis North America

Do you #smallenfreuden?

How do you get people to adopt a new behaviour? Visa did it by making up a new word Smallenfreuden. SMALLENFREUDEN means using your Visa card to pay for small everyday purchase. Within 2 months of launch, over 50% of Canadians were aware of SMALLENFREUDEN this named behaviour that people could identify, talk about, and ultimately adopt. By the end of the campaign, Canadians answered yes to the question do you #smallenfreuden as they were smallenfreudening more often and in greater numbers than ever before.


Brand: Visa
Client: Visa
Agency: BBDO Toronto

2018_ec_2018_29_hero_1 Banco del Pacífico Historias para el paladar
2018_ec_2018_30_hero_1 Banco Guayaquil Cuenta amiga Mastercard Debito
2018_na_2018_e-2470-000_hero_1 Samsung Pay Pay Like a Regular
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