Credit, debit, reward, loyalty, gift, phone and other cards.
2008 Beijing Olympics "Go World"
The 2008 Beijing Olympics were the most challenging in the 20 years of Visa's partnership. Controversy surrounded the Games. Visa was under pressure following its recent IPO, and it was becoming increasingly hard for sponsors to break through the Olympics clutter. By reminding the world of the true meaning of the Olympic spirit, Visa transcended the controversy and clutter. The campaign put Visa ahead of the field in every key measure and was widely considered the most effective of the Games.
Client: Visa, Inc.
Priceless Pep Talks
Using a proprietary Web site, priceless.com, and valuable sponsorship of Peyton Manning, this campaign created a level of consumer engagement that had not previously existed in the payments card category. Launched during the NFL season opener, the campaign leveraged Peyton Manning's natural charm and humor to engage consumers with MasterCard and connect with them personally. What resulted was a flood of online traffic to priceless.com, increased consumer engagement and a lot of positive buzz for the MasterCard brand.
Client: MasterCard Worldwide
Agency: McCann Erickson
The Members Project
The Members Project set out to shift brand perceptions, create new relevance with today's consumers, and tangibly demonstrate the power of Membership, that special quality that differentiates American Express from all other card products. This initiative empowered Cardmembers to make a positive impact in the world with up to $5 million in American Express funding. The results showed a significant lift in brand favorability, as well as Amex's Net Promoter scores, and differentiated Amex by facilitating a dynamic community of passionate Cardmembers.
Brand: American Express
Client: American Express Company