Financial Cards

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2008 Beijing Olympics "Go World"

The 2008 Beijing Olympics were the most challenging in the 20 years of Visa's partnership. Controversy surrounded the Games. Visa was under pressure following its recent IPO, and it was becoming increasingly hard for sponsors to break through the Olympics clutter. By reminding the world of the true meaning of the Olympic spirit, Visa transcended the controversy and clutter. The campaign put Visa ahead of the field in every key measure and was widely considered the most effective of the Games.


Brand: Visa
Client: Visa, Inc.
Agency: TBWA\Chiat\Day

Priceless Pep Talks

Using a proprietary Web site, priceless.com, and valuable sponsorship of Peyton Manning, this campaign created a level of consumer engagement that had not previously existed in the payments card category. Launched during the NFL season opener, the campaign leveraged Peyton Manning's natural charm and humor to engage consumers with MasterCard and connect with them personally. What resulted was a flood of online traffic to priceless.com, increased consumer engagement and a lot of positive buzz for the MasterCard brand.


Brand: MasterCard
Client: MasterCard Worldwide
Agency: McCann Erickson

The Members Project

The Members Project set out to shift brand perceptions, create new relevance with today's consumers, and tangibly demonstrate the power of Membership, that special quality that differentiates American Express from all other card products. This initiative empowered Cardmembers to make a positive impact in the world with up to $5 million in American Express funding. The results showed a significant lift in brand favorability, as well as Amex's Net Promoter scores, and differentiated Amex by facilitating a dynamic community of passionate Cardmembers.


Brand: American Express
Client: American Express Company
Agency: Digitas

2018_ec_2018_29_hero_1 Banco del Pacífico Historias para el paladar
2018_ec_2018_30_hero_1 Banco Guayaquil Cuenta amiga Mastercard Debito
2018_ru_2018_504_hero_1 WeberVetonit Profi Club Weber-Vetonit for craftsmen
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