Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Citi
An Effie Entry That Actually Means What It Says

RAN IN: United States

CLIENT
Citi

Jennifer Breithaupt, Managing Director, Advertising, Media & Global Entertainment
Jennifer Lindauer, Director, Brand & Advertising
Ursula Castrillon, SVP, Brand & Advertising
Troy Bell, VP, Brand & Advertising
Christine DiLandro, Director, Media
Kim O'Connor, SVP, Media

AGENCY
Publicis North America *Lead Agency

Mariana Dimitrova, SVP, Group Account Director
Dan Bollin, SVP, Strategy Director
Peter Harris, Senior Copywriter
Kelly McGuckin, Senior Art Director


SUMMARY

In an ultra-confusing category where people are so skeptical of credit card claims that they are inclined to reject them outright, the Citi Double Cash card took on the elephant in the room with directness and humor. The means what it says concept is an emotional, insightful credit card ethos that drives industry-leading results against brand, business, and cultural metricsa rare trifecta.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT;DIRECT;Mail;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Gaming (Interactive/Online);Mobile/Tablet Optimized Website;INTERNAL MARKETING;MOBILE/TABLET;Display Ad (Mobile/Tablet);In-App or In-Game Ad;OOH;Billboard;Place-Based;PRINT;Newspaper - Digital;Newspaper - Print;RADIO;Spots (Radio);SOCIAL MEDIA;TV;Interactive TV/Video on Demand;Sponsorship (TV);Spots (TV);Social Platforms: Facebook, Twitter, Instagram

Audience: Adults

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English