Financial Cards

Credit, debit, reward, loyalty, gift, phone and other cards.

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1998 SILVER

American Express Charge Against Hunger

The American Express Charge Against Hunger is a cause-related marketing initiative that involved advertising, public relations, employee action and community relations. The objective of the campaign is to increase fourth quarter usage while enhancing American Express brand imagery.

Brand: American Express
Client: American Express Company
Agency: Ogilvy & Mather Worldwide
Language: English

1998 BRONZE

Discover Card - Make a Statement

It was critical that Discover Card improve the image of its user and perception of acceptability in order to continue growth momentum in a highly charged competitive arena. The "Make A Statement" campaign successfully featured a variety of celebrities using their Discover Card. This personal look at admired figures provided a way to make the card more warm and personable as well as demonstrating that merchant acceptance is much greater than perceived. Discover Care transaction and receivables volume responded with significant increases.

Brand: Discover Card
Client: Morgan Stanley, Discover, Inc.
Agency: DDB Chicago
Language: English

1997 GOLD

The Boys

Visa Check Card, supported by "The Boys" campaign, surpassed all business objectives while effectively educating consumers about the product. As a result, Visa succeeded in extending its leadership of the payment card category into the emerging debit segment.

Brand: Visa Check Card
Client: Visa, Inc.
Agency: BBDO
Language: English