Credit, debit, reward, loyalty, gift, phone and other cards.
Purchase Power... You Could
Visa Platinum, supported by the Purchase Power...You Could campaign, surpassed all marketing objectives, while obtaining an image leadership position. Visa Platinum achieved these dramatic results in the advent of an undifferentiated product and intensified competitive activity.
Brand: Visa Platinum
Client: Visa, Inc.
Agency: BBDO New York
American Express Charge Against Hunger
The American Express Charge Against Hunger is a cause-related marketing initiative that involved advertising, public relations, employee action and community relations. The objective of the campaign is to increase fourth quarter usage while enhancing American Express brand imagery.
Brand: American Express
Client: American Express Company
Agency: Ogilvy & Mather Worldwide