Financial Cards

Credit, debit, reward, loyalty, gift, phone and other cards.

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2006 GOLD

IN:NYC

With the IN:NYC campaign, American Express set out to attract a young audience of metro singles to a city-specific affinity credit card. It was an audience that had previously thought of American Express as stuffy, overly corporate and largely irrelevant. The IN:NYC campaign created a fun, social and vibrant face of American Express that was a great success in attracting the target audience.

Brand: IN:NYC From American Express
Client: American Express Company
Agency: Ogilvy & Mather
Language: English

2006 BRONZE

Premier Pass

With literally hundreds of available reward programs, consumers had become increasingly disenfranchised by the rewards game, especially because of the accumulation and redemption restrictions and unattainable point thresholds. Enter Citi PremierPass: a credit card based on the premise that points are good and that you should be able to earn them rapidly and spend them freely. This was a matter of simplifying the complexity of reward programs and converting skeptics into believers.

Brand: Citi
Client: Citigroup Inc.
Agency: Fallon Worldwide
Language: English

2004 SILVER

Launch

This is the story of how a category-leading brand was transformed literally overnight. It is the story of a client who had the courage to acknowledge that incremental solutions generate incremental results and that radical change was necessary. And it is a story about the way agencies can help drive business transformation. At a time when our industry is looking to demonstrate the value it can add beyond communications, it is an example of what is capable of being achieved.

Brand: OPEN: The Small Business Network from American Express
Client: American Express Company
Agency: Ogilvy & Mather
Language: English