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My Life. My Card.

In order to modernize the American Express brand and stimulate card acquisition, we created the beautifully simple My Life My Card campaign. We identified a select group of Card members - Robert De Niro, Kate Winslet, Wes Anderson, etc. - whose extraordinary inner lives became the basis for the campaign. Our straightforward autobiographical approach was remarkably fresh and extremely effective. My Life My Card strengthened the audience's emotional affinity with the brand, resulting in a direct and immediate lift to card acquisition.


Brand: American Express
Client: American Express Company
Agency: Ogilvy & Mather

The One With A Savings Account

We identified a segment of high-value consumers who should've been carrying the American Express card but weren't. Although it was clear they respected the American Express brand, it turned out classiccues of success and what it means to live the good lifeweren't connecting. Our solution? A product and communications program built from the ground up... one that acknowledged their values and the idea that the good lifemeans many different things to different people.


Brand: American Express
Client: American Express Company
Agency: Ogilvy & Mather

IN:NYC

With the IN:NYC campaign, American Express set out to attract a young audience of metro singles to a city-specific affinity credit card. It was an audience that had previously thought of American Express as stuffy, overly corporate and largely irrelevant. The IN:NYC campaign created a fun, social and vibrant face of American Express that was a great success in attracting the target audience.


Brand: IN:NYC From American Express
Client: American Express Company
Agency: Ogilvy & Mather

2018_ec_2018_29_hero_1 Banco del Pacífico Historias para el paladar
2018_ec_2018_30_hero_1 Banco Guayaquil Cuenta amiga Mastercard Debito
2018_ru_2018_504_hero_1 WeberVetonit Profi Club Weber-Vetonit for craftsmen
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