Credit, debit, reward, loyalty, gift, phone and other cards.
Get on with Life
Visa Check Card, supported by the "Get on with Life" campaign, significantly surpassed all business objectives. Capitalizing on the Brand's "It's Everywhere You Want To Be" equity, the Check Card compliments Visa's credit product portfolio and has contributed to the overall growth of the Brand.
Brand: Visa Check Card
Client: Visa, Inc.
Agency: BBDO New York
In February 1999, Chase launched the industry's first co-branded debit card-the Chase/Continental Airlines Banking Card. This card allows customers to earn Continental OnePass miles for debit purchases. Chase's challenge was to overcome negative consumer perceptions about the product, consumer resistance to switching banks, and increasing competition from other banks, to acquire 50,000 new cardholders. The "Rewards" campaign surpassed the acquisition goal by 22%, and generated 61,311 new cardholders.
Brand: Chase Manhattan Bank
Client: The Chase Manhattan Bank
Agency: FCB New York
MasterCard was perceived as an everyday, ordinary credit card - "the other card" you keep in your wallet behind Visa and American Express. The challenge was to create an emotional bond and basis of aspiration without losing the brands every functional appeal. The strategy was to position MasterCard as the "Best Way To Pay For Everything That Matters" capitalizing on MasterCard's functional image while defining a new aspiration that was in tune with emerging consumer values. MasterCard's "Priceless" campaign has gotten the industry's attention and has delivered rapid gains in key brand imagery measures, market share and mail share.
Client: MasterCard Worldwide
Agency: McCann-Erickson New York