Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2018 GOLD
Tribute to Savings all over Guatemala
BI wanted to increase savings share, it transformed the saving icon into a giant influencer. • Increase savings 25% and 30% of accounts in the interior of Guatemala. • Exceed savings in 25% and 40% of accounts in the metropolitan area. 22 giant Tecolotes became art pieces. Their image was the basis of the communication. • There was an increase of 43% in savings and 68% en new accounts in the interior of Guatemala. • Savings increased in 61% and 77% in new accounts in the metropolitan area.
Brand:
Banco Industrial
Client:
Banco Industrial
Agency:
El Taier DDB Centro
Language:
Spanish
2018 GOLD
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