Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2018 GOLD

Zelf beleggen voor de Henrys

At the end of 2016, Bolero, the online investment platform of KBC Securities, ranked 4th in the online investing market. The brand had to lead competitors such as Binck, Keytrade and Deutsche bank in a market dominated by promotional communication and where the negative sentiment around large banks is fed.

In addition, it is expected that the introduction of MiFID II at the start of 2018 will shake the cards firmly. These new regulations to protect investors will ensure transparency of the pricing, and will give rise to a shift from (pricey) face-to-face advice investing to online investing.

Because of the struggle around the investor that is becoming more and more aggressive and the changing regulations, it was essential to put ourselves in pole position in one year so that we were prepared for any market shifts. Bolero therefore had the ambitious goal of fully aiming for market leadership in the Flemish home market in 2017. To achieve this, without risk of exceeding the budget, we had to install and claim a completely new discourse against the flow. This by looking beyond the traditional investor. We therefore wanted to create the category of the future for the investor of the future. A major challenge.

Brand: Bolero
Client: Bolero
Agency: Kunstmaan - Accenture Interactive
Language: English, Dutch, French

2018 GOLD

Times Have Changed

Faced with ambitious life insurance growth targets and intensifying competition, Income focused on winning in its biggest customer segment: women. By committing to changing with the times and calling out the industry to do the same, Income earned women’s attention and affinity. Market share shot to a record high in several years.

Brand: Income
Client: INCOME
Agency: BBH ASIA PACIFIC
Language: English

2018 GOLD

Una vez en la vida

Durante los últimos años se fue masificando el ingreso de las tarjetas bancarias al segmento Premium, lo que hizo que la relevancia de The Platinum Card comenzara a verse amenazada. En este contexto, decidimos realzar el diferencial de la marca creando una experiencia que literalmente sólo se pueda vivir una vez en la vida.Así nace Una Vez en la Vida, un cortometraje que sólo sería visto por Socios de The Platinum Card y sería destruido minutos después de su lanzamiento. Para ello, convocamos a una figura internacional que sabe dar vida a las historias mejor que nadie: Alex de la Iglesia.

Brand: American Express
Client: American Express Company
Agency: Ogilvy & Mather Argentina
Language: Spanish

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