Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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1990 SILVER
Kemper New York Tax-Free Income Fund
The overall goal of the Kemper New York Tax-Free Income Fund was to increase assets of the fund from $4 million to $100 million in twelve months. Other objectives were to produce a dramatic increase in sales volume, increase name recognition for the fund among brokers (recommendations) and prospective investors (requests) and finally, to exceed previous broker participant sign-up and inquiry levels vs. other Kemper Mutual Fund promotions.
Brand:
Kemper New York Tax-Free Income Fund
Client:
Kemper Financial Services, Inc./Kemper Mutual Funds
Agency:
BBDO Chicago
Language:
English
1990 BRONZE
Chemplus
Chemical Bank New Jersey's Chemplus relationship banking introduction captures all the excitement of an important announcement. It tells prospective customers something big is going on and that they'd better get on the bandwagon. The product benefits are clearly presented in a way that also links the bank, as a whole, to the strengths of the original Chemplus introduced by Chemical Bank ion New York so successfully three years before.
Brand:
Chemplus
Client:
Chemical Bank- New Jersey
Agency:
Della Femina, McNamee WCRS, Inc.
Language:
English
FINALISTS
E*TRADE from Morgan Stanley
E*TRADE "Wedding"
Kinecta Federal Credit Union
We’re Banking On You, Watts
Ally
Changing the Game for Women’s Sports
