Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2024 BRONZE

MDY Mid-Cap Cup

In a first of its kind golf tournament, State Street Global Advisors MDY Mid-Cap Cup challenged Annika Sörenstam and Tony Finau in a head-to-head round of golf with an unusual twist — no middle clubs. Our campaign not only made investors see the value of mid-caps by removing the middle from their favorite sport, but it moved the needle. The MDY fund saw growth 180X the rest of the US stock market. 

Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York
Language: English

2024 BRONZE

Prudential | When things go right, "Now What?"

Despite the dominant financial category negative narrative, unapologetically capitalizing on fears about the future, going all in on positivity fueled significant business upside for Prudential. Through our “Now What?” campaign, the iconic ‘Rock’ dusted off its image, regained iconicity, contributed an astounding $150M in incremental sales and 5:1 ROAS, achieved double-digit lifts on priority brand health metrics, and provided a new entry point to financial planning, driving a net-gain in homepage visits, a double-digit rise in social engagement, and a triple-digit bump in social followers. All by asking “Now What?”

Brand: Prudential
Client: Prudential Financial
Agency: McCann New York
Language: English

2023 GOLD

Scotiabank First Day

There’s a lot of cookie cutter financial advice for newcomers, but the best advice comes from people who were once in their shoes. Scotiabank’s ‘First Day’ campaign asked Canadians, ‘What advice would you give yourself on your first day in Canada?’ Scotiabank used that real advice to create an emotional hero video and ads from digital to OOH that touched on the human side of the biggest move of your life. ‘First Day’ showed new Canadians that your bank is more than just a bank; it’s a support system.

Brand: Scotiabank
Client: Scotiabank
Agency: Rethink
Language: English

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports