Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2023 SILVER

iShares Future Baller$

60% of NBA players are rumored to go bankrupt, often based on short-sighted investments. Young investors were also risking their all in exciting short-term stock market gambles. We drafted the iShares Future Baller$, a team of five NBA-rookies, to take a stance against short-term investing and player bankruptcies. Our unexpected role models redefined what it means to invest like a baller and inspired our thrill-seeking young investors to play the long game. 'Long term investing is exciting' +76% iShares awareness +82% Purchase Intent +121% New Business +$1.1B

Brand: iShares
Client: iShares
Agency: DDB San Francisco
Language: English

2023 SILVER

MassMutual: Uncomfortable Truths

MassMutual faced serious competitive headwinds as the brand was outspent in the financial services category by nearly 5X, but wanted to reach new consumers. In order to make its mark in a crowded space, the brand launched a campaign that defied convention and forced consumers to get comfortable with the uncomfortable realities involved in financial planning. We hit viewers with raw, vulnerable honesty that resulted in increasing new customers by 20% and increased overall customers by 5%, hitting a 6-year high for the brand.

Brand: MassMutual
Client: MassMutual
Agency: Grey New York
Language: English

2023 BRONZE

Don't Say Money, Say ValU.

When inflation hit Egypt, ValU came to the rescue with its BNPL payments and dragged a swarm of imitators put its market leadership at risk. ValU had to pivot and created a whole new game beyond BNPL; reintroducing itself as the one-stop shop for all the target's financial needs. We became synonymous with salvation  with a powerful call to action “ Don’t say money, Say ValU” Through a captivating story and celebrities, we showed the many ways ValU can come to the rescue and revolutionized the game once again.

Brand: ValU
Client: ValU
Agency: FP7 McCann Cairo
Language: English

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports