Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2023 GOLD

The Out-of-this-world Football Match

The first World Cup held in the Middle East was a priceless opportunity for Mastercard to celebrate its partnership with the game and grow purchase volume. But as a non-sponsor, standing out would be difficult. To overcome on-ground restrictions, we created the first out-of-this-world football match and the most successful campaign of any kind for Mastercard MEA. We set a new world record. Reached billions. And, more importantly, grew purchase volume. Proving the Middle East’s biggest spectacle wasn’t the World Cup, but Mastercard’s Zero G.

Brand: Mastercard
Client: Mastercard
Agency: FP7 McCann Dubai
Language: English

2023 SILVER

Maya: The Anthem of Financial Freedom

This is the story of how Maya rose to become the fastest-growing digital bank in the Philippines, by taking a significant step towards bridging the banking gap. The key to its success lies in its bold approach to digital banking, which no other bank in the country would dare to do. It transformed Gen Z interests (music, arts, gaming) and turned it all into a cohesive campaign. For the first time ever, a bank topped the music charts, breaking away from the conventional ways of advertising for a bank.

Brand: Maya Philippines
Client: Maya Philippines
Agency: Bates CHI&Partners Manila
Language:

2023 SILVER

Eidiya 18+

Ramadan witnesses a spike in consumer spending, especially in the week before-and-after Eid. So when stcpay, Saudi’s leading e-wallet needed to increase its share during Ramadan, it tapped into the last remaining cash-led transaction in KSA. Every Ramadan, Eidiya’s bring kids 18-&-below great joy as they collect cash from everyone they visit, so in order to increase saliency and build relevancy during Ramadan’s cluttered media, stcpay created the first-ever “Eidiya 18+”, that extends Eidiya’s joy to grownups by giving them a chance to receive Eidiyas through stcpay.

Brand: stc pay
Client: stc pay
Agency: Wunderman Thompson Saudi
Language: English

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports