Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2022 BRONZE

The AA: unprecedented returns in unprecedented times

In March 2020 the AA was at the top of its game. Over half a decade of continued brand investment had paid back in spades.
It would have been easy to take our foot off the pedal, but we pushed down harder, determined to reach constant improvement with every campaign.
This is the story of how we achieved our best ever returns in the most challenging year the AA has ever faced.
Through an unwavering commitment to marketing science and outstanding creativity, we delivered 171K sales and £47.7m profit back to the business, at our best ever ROI of £4.33.

Brand: The AA
Client: The AA
Agency: adam&eveDDB
Language: English

2022 GLOBAL GRAND CONTENDER

Bejby Blue - Your digital persona

This is story of campaign that created Slovakias first 100% digital persona,Bejby Blue. Instead of promo campaign, we created icon. We hit the heartbeat of digital culture and reached audience in unprecedented way. Even with strong digital motive and no ATL support, she reached 70% young people.This bold campaign was spread virally generating over 120 000 Euros worth of earned media. Bejby became part of youth culture and by doing so, also THE most successful Slovakian campaign of 2020.Earning over 40local and international awards for creativity and effectiveness.

Brand: Tatra Banka
Client: Tatra banka
Agency: THIS IS LOCCO
Language: English

2022 GLOBAL GRAND

Project AgroBanking

Over 33% of Bangladeshis are unbanked and most of them are farmers. They live off the land, without the ability to access credit or savings and are stuck in a vicious cycle of poverty as they must sell their time-bound fresh produce at an unfair price to middlemen. Inequality and poverty are often accepted as age-old parts of the society, impossible to change. Project AgroBanking challenged this notion paving the way for farmers to break the vicious cycle of poverty by turning their fresh produce and vegetables into bank accounts.

Brand: UCash & Shwapno
Client: United Commercial Bank Ltd.
Agency: Grey Advertising Bangladesh Ltd.
Language: English

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports