Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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PROGRAM
2022 GLOBAL GRAND CONTENDER
For the small business smile
In 2021 complicated by COVID-19 crises FUIB improved its Small Business Support Program. The Program offered entrepreneurs easy and affordable services. It was important to tell about it in such a way so they would see FUIB as a partner and feel its support. We decided to communicate with entrepreneurs not as some abstract entities but as human beings. Sincere emotion with a bit of humor became the foundation of the campaign. We acceded our targets and achieved main KPI, Smile on the faces of our entrepreneurs.
Brand:
FUIB
Client:
FUIB
Agency:
MullenLowe Adventa
Language:
English
2021 GOLD
The Man Who Never Got Anything Back
Emirates NBD, a big bank in the UAE, is a small bank in Saudi Arabia. To grow, acquisition matters especially with Saudi Youth. Emirates NBD launched Mazeed, a cashback credit card, with the highest cashback in Saudi Arabia. But with low budgets vs. mega competitors, standing out wasn’t easy. So, we zigged conventions through a branded content music video and content series, showing the joy of cashback by showing the life of someone who never got anything back, but then, learnt and mastered the art of cashback with Emirates NBD.
Brand:
Emirates NBD Saudi Arabia
Client:
Emirates NBD Saudi Arabia
Agency:
Momentum Riyadh
Language:
English
2021 SILVER
The Wise Ones
In 2021, Emirates NBD needed to improve acquisitions for its profitable products to drive growth after a challenging 2020. Through analysis of customers’ transactions data, we discovered wise customers who were making the most of the bank’s benefits. So, we launched, “THE WISE ONES” - a disruptive and innovative data-driven marketing platform, integrating customer transaction data with edutaining content, inspiring people across the UAE to choose and live wisely. Across marketing channels, through data-driven insights we celebrated wise customers and helped people make wiser choices through data-inspired edutaining content.
Brand:
Emirates NBD
Client:
Emirates NBD
Agency:
FP7 McCann Dubai
Language:
English
FINALISTS
E*TRADE from Morgan Stanley
E*TRADE "Wedding"
Kinecta Federal Credit Union
We’re Banking On You, Watts
Ally
Changing the Game for Women’s Sports
