Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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1993 SILVER
1993 BRONZE
1990 GOLD
Directions
The "Directions" campaign was an effort to strengthen NYCE's lead as the largest regional ATM network by increasing their transaction size and volume in New England. To heighten NYCE awareness, the campaign capitalized on the need to always ask directions in Boston and explained sites/landmarks via NYCE cash machine locations. Using this familiar scenario, NYCE's top of mind awareness increased from 14% to 26% and is now the highest of any regional ATM. And it happened in just 5 weeks.
Brand:
NYCE
Client:
New York Switch Corporations
Agency:
Korey, Kay & Partners
Language:
English
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