Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2018 GOLD

Escolares Útiles

Para la campaña escolar, Mibanco enfrentaba una intensa competencia centrada en la "tasa más baja". Además, promocionar préstamos para campaña escolar en esta época podía sonar contradictorio, cuando el año lectivo siquiera había terminado debido a las huelgas del 2017.
Escolares Útiles es una campaña que nos permitió integrar nuestro propósito de marca, objetivos comerciales por temporada escolar y la problemática educativa del país en una idea que toca fibras muy relevantes y cuya ejecución permitió incrementar los desembolsos en +11.5%, el TOM en +20% y la consideración en +24%.

Brand: Capital de trabajo (Crédito)
Client: Mibanco
Agency: Zavalita Brand Building
Language: Spanish

2018 GOLD

Born in 1999

The objective of the campaign was to recruit young people born in 1999 as mBank clients. The main challenge was that the typical communication of banks is not reliable for TG and there is no dedicated products for them. C ommunication emphasized the pride of the 1999 generation and avoided the generic language of the category. mBank obtained 47% more 18-year-olds than in 2016 and in the group of 13-20 years, 34% more clients than in 2016. In addition, the buzz generated during the campaign was 60% positive.

Brand: mBank
Client: mBank
Agency: VML Poland
Language: Polish

2018 GOLD

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York
Language: English

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