Finance

El Mejor Casting

Brand: Programa Volar
Client: Banco ITAÚ
Agency: Notable Publicidad
Language: Spanish

Inconvenience Stores - Turning an everyday errand, into another reason to ride.

In the era of customer centricity and ease, the last thing you would expect from an insurance brand would be to make things inconvenient for their customers… But that’s what Swann Insurance did to disrupt the category and deliver profitable market share. By creating ‘Inconvenience Stores’ in the middle of nowhere yet at the end of some of Australia’s most epic rides, Swann Insurance gave riders a ‘reason to ride’ and demonstrated to motorcyclists that they understood them and their need to feel free on the open road. By flipping the notion of convenience in a way our customers understood; Swann Insurance drove a 52.2% increase in revenue within a flat market with a profit ROI of 453%.

Brand: Swann Insurance
Client: Swann Insurance
Agency: CHE Proximity
Language: English

Laat de toekomst maar komen

Working in and for an industry as static and defensive as the insurance business is not the prettiest task. It asks a lot of discipline, knowledge and courage to shake up conventions and understand the what and why of traditional communication. This case is the proof that no industry is too old to be relevant and no topic is too boring to be heard. It proofs that putting a category back where it belongs, in the 21st century, is the only way to stay relevant and make a difference. KBC catapulted its insurance business in the 21st century in one single movement. Business results skyrocketed. Perception changed drastically. And effects lasted. All with unchanged budgets and impact far beyond insurance.

Brand: KBC Verzekeringen
Client: Kbc
Agency: TBWA
Language: English