Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2019 BRONZE

#adulting

Millennials are famed for being the generation that’s more likely to rent, and least likely to insure. Our challenge is engaging these under 39ers to take action about their financial future. Instead of practical advice or scares, we tapped into the language of millennials and celebrated responsibility in a playful, relatable way: #adulting. The #adulting campaign turned out to be the best performing campaign in the history of Manulife Singapore - more than just awareness and buzz, it drove high purchase consideration and significant sales uplift.

Brand: Manulife Singapore
Client: Manulife Singapore
Agency: TBWA Singapore
Language: English

2019 BRONZE

A Global Citizen Rediscovers Relevance in Changing Britain

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from the wider world. This is a case study of a single long-term brand narrative with multiple campaigns – rather than short term focus.

Brand: HSBC UK
Client: HSBC
Agency: J. Walter Thompson London
Language: English

2018 GRAND

Black Week Santander

Pela primeira vez um banco se tornou um dos grandes protagonistas da maior liquidação do varejo, colocando serviços financeiros, como consórcios e seguros, competindo em pé de igualdade pela atenção e pelo bolso das pessoas com celulares, TVs e outros produtos de desejo. Hackeando a forma como todo o varejo se comunica (do garoto-propaganda aos tablóides de oferta), a Black Week Santander simplificou e transformou a forma como um brasileiro entende e compra serviços financeiros.

Brand: Banco Santander
Client: Santander
Agency: SUNO United Creators
Language: Portuguese

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports