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Banco Industrial
Tribute to Savings all over Guatemala

RAN IN: Guatemala

CLIENT
Banco Industrial

Edgar Chavarría, Customer Banking Division Director
Luisa Fernanda Urcuyo, Promoctions & Marketing Sub-Manager
Laura Muralles, Media & Marketing Budget Coordinator
Bárbara Soza, Marketing Products Coordinator

AGENCY
El Taier DDB Centro *Lead Agency

Manuel Madrid, CEO & General Manager
Jorge Solórzano, Creative VP
Víctor Pardo,Digital VP
Caroly Vásquez, Account Director
Julian Núñez, General Creative Director
Andrés Heredia, Creative Director


SUMMARY

BI wanted to increase savings share, it transformed the saving icon into a giant influencer. • Increase savings 25% and 30% of accounts in the interior of Guatemala. • Exceed savings in 25% and 40% of accounts in the metropolitan area. 22 giant Tecolotes became art pieces. Their image was the basis of the communication. • There was an increase of 43% in savings and 68% en new accounts in the interior of Guatemala. • Savings increased in 61% and 77% in new accounts in the metropolitan area.

CASE VIDEO


Type: B2C

Language: Spanish