Finance

Cobalt Card Launch: You do You

In 2017, American Express Canada launched the Cobalt Card in order to win with millennials. The campaign was one of the most successful launches in Amex Canada's history achieving 84% more applicants in its first month vs Amex’s two largest card launches in the last 10 years, delivering higher card spend vs comparable Amex cards, and improving brand equity and acquisition amongst customers who were almost 10 years younger than Amex’s average cardmember. Key to our success, was positioning Cobalt as the card that lets you do you.  

Brand: American Express
Client: American Express
Agency: Ogilvy
Language: English

Pink Week-end

Brand: Boursorama Banque
Client: Boursorama banque
Agency: Buzzman
Language: French

The Algorithm Agent

The most persuasive credit card agent is one that can read your mind.
To win credit cardholders in an unforgiving market with a less competitive offering, Standard Chartered Bank created a new marketing system that used trending content to identify and convert unsuspecting audiences. This 'Algorithm Agent' used long-tails of interest data to personalise and serve branded content in real-time and at scale. It immediately reversed the market’s declining trend, achieved a record in card applications, and proved a more efficient and sustainable marketing approach unseen in the category.

Brand: Simply Cash Credit Card
Client: Standard Chartered Bank (Hong Kong)
Agency: TBWA Hong Kong
Language: English