Finance

Script

Brand: Direct assurance
Client: Direct Assurance
Agency: Dan Paris
Language: French

Investing is simple

While interest rates are declining, people are taking their savings elsewhere in search of new ways to grow their savings. But investments seem too complicated and inaccessible. We have changed this perception. This is Tinkoff's first offline promotional campaign for Tinkoff Investments: a massive TV campaign coupled with ads on the radio, in print, and an overhaul of online communications support. Our effective strategy helped us open a record number accounts on the Moscow Exchange (per month) and become the top broker in terms of the number of new accounts for the year despite only entering the market in May.

Brand: Tinkoff
Client: Tinkoff
Agency: Tinkoff
Language: English, Russian

"DON'T GET MAD, GET E*TRADE"

Despite years of a historically strong stock market, E*TRADE was in a weakened position with years of lackluster performance. E*TRADE needed to reclaim its category leadership with breakthrough messaging that would drive account growth among prospects and existing customers. “Don’t Get Mad, Get E*TRADE” was based on a simple truth; only 32% of Americans are satisfied with their finances. Rather than ignore this, they channeled frustrations into positive action. The campaign brought in prospects in droves, beat growth expectations and reinvigorated their presence with bench-mark crushing campaign metrics.

Brand: E*TRADE
Client: E*Trade Financial Corporation
Agency: MullenLowe U.S.
Language: English