Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2019 SILVER

Everything you see in this advertising can be paid by MIR card

How can the national payment system achieve the same results as international ones in record time? Make it so that the rest of the ads work to promote MIR card.

Brand: MIR
Client: NSPK JSC
Agency: Leo Burnett Moscow
Language: English, Russian

2019 BRONZE

CIBC Aventura. The Traveller's travel card

In 2013 Aventura was launched with a differentiated message and benefit (fly any airline, any seat), however, over the years it lost its competitiveness and consequently, year-over-year sales declined tremendously. In a category with few differentiators between cards, in order to drive consideration Aventura had just one choice – re-launch the brand in a distinctive way. This case shows how Aventura used a powerful insight-led advertising campaign to become The Traveller's Travel Card and for the first time - the category’s top choice.  

Brand: CIBC Aventura
Client: CIBC
Agency: Juniper Park\TBWA Communications
Language: English

2019 BRONZE

Konnect - Ab Life Hai Simple

Pakistan has a mobile penetration of 72% while only 15% of the population has access to formal banking. Mobile is an opportunity to convert people to the banking fold, since it allows remote account opening.  Konnect launched in 2018. While competition focused on agents and feature phone transactions, we were the first ones to make the Konnect app the hero. Konnect acquired 1.5 million customers in just 6 months (which is 14% of HBL’s total customer base).

Brand: Konnect by HBL
Client: HBL
Agency: PRESTIGE COMMUNICATIONS (PVT.) LTD
Language: English

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