Finance

Every Step Counts

Brand: Emirates NBD
Client: Emirates NBD
Agency: FP7 McCann Dubai
Language: English

The lazy way out

With the objective of introducing Vodafone Cash as a utility bill solution, a challenge emerged given Fawry's dominance over the bill payment scene. To activate Vodafone Cash’ base and position it as a bill payment tool, we had to break the boundary between the provider and the consumer. And so, we spotted a trait: Egyptians are lazy. We positioned Vodafone Cash as a service catering to the lazy. We went bold and claimed gold; acquiring half a million subscriptions to Vodafone Cash and activating 85% of the base.  

Brand: Vodafone Cash
Client: Vodafone
Agency: JWT Cairo
Language: English

The Art Gap

Female artists are paid 47.6% less than male artists for similar work.
Standard Chartered, an advocate of gender equality, decided to raise awareness about this pay gap.
It partnered with ‘World Art Dubai’ and brought substance to it through an innovative art exhibition: Art Gap.‘Art Gap’ was a four-days exhibition that featured paintings by female artists that were deliberately left 47.6% incomplete.
The blank space on the canvas served as a powerful media to show the world what it would miss if it doesn't treat women and men equally.

Brand: Standard Chartered United Arab Emirates
Client: Standard Chartered Bank
Agency: TBWA/RAAD
Language: English