Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2020 BRONZE

It's Payback Time

This case study examines how Ally, a US challenger bank, fueled dissatisfaction with Big Banks through its "Payback Time" campaign to encourage people to switch to Ally. 

Brand: Ally Financial
Client: Ally Financial
Agency: Anomaly
Language: English

2019 GOLD

How reviving its original purpose reversed 8 years of decline for NRMA Insurance

When it comes to reviving your brand, its original purpose can be easily overlooked. This is an important reminder that sometimes it’s best to go back to your roots, and that exceptional value can be unlocked by reinterpreting what made your brand great to begin with. 
By embodying Australia’s national spirit of ‘Help’, NRMA Insurance reversed 8-years of declining customer numbers and reached customers for the first time since April 2014, despite a growing price premium. 

Brand: NRMA Insurance
Client: IAG
Agency: The Monkeys
Language: English

2019 GOLD

Un Bip Por La Guajira

Este caso es un buen ejemplo de cómo una campaña de responsabilidad social puede afectar positivamente el negocio. Queríamos ayudar a reducir la malnutrición en la Guajira y llevar la tecnología Sin Contacto a la vida cotidiana de las personas. Por eso, unimos ambos objetivos en un solo esfuerzo llamado “Un bip por la Guajira”. Así, con ayuda de Juanes, los aliados, el PMA y los bancos, logramos llevar 3 millones de comidas a la niñez de la Guajira e incrementamos el uso de Mastercard Sin Contacto en un 300%.

Brand: Un Bip por La Guajira
Client: Mastercard Colombia
Agency: McCann
Language: Spanish

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