Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2019 GOLD

Time to Grow. Time to Speak

How to grow if you're a leader of a stagnating category? How to grow during FIFA World cup if you're neither its sponsor, nor linked with football?   We knew Russians would do literally anything for their foreign guests. Even if it requires speaking English. Orbit launched “Time to speak” campaign and inspired Russians to speak English “from ze haart”. It was Time to Shine for the country! The results exceeded expectations: Orbit sales +16,5%/+16,8% (value/volume); category sales +5,7%/+17,3% (value/volume).

Brand: Orbit
Client: Mars LLC
Agency: BBDO Moscow
Language: English, Russian

2019 GOLD

Take a Seat, Take a Stand

The WNBA had a stagnating fan base and needed to recruit the next generation of fans. Millions were taking to the streets to demand women’s equality, but we needed them to show up for one of the movement’s pioneers. The solution? Turn attending a WNBA game into an act of advocacy. Take a Seat, Take a Stand brought the women’s movement into the arena, where every ticket supported organizations that empower women and girls, giving the WNBA a voice in the movement, and engaging a totally new generation of fans.

Brand: WNBA
Client: WNBA
Agency: Edelman
Language: English

2019 SILVER

Coral Crafters

To promote a game update for Minecraft that added life to its oceans, we harnessed the creativity of our players to help rebuild coral reefs in the real world. Influencers worked with players to design sculptures in the game that were then constructed with Biorock, a technology that accelerates natural coral growth. These sculptures were placed in Cozumel, Mexico, where coral decay is rampant. We also got the Minecraft community to build things underwater in the game to unlock a $100K donation to The Nature Conservancy, funding additional coral programs.

Brand: Minecraft
Client: Microsoft
Agency: 215 McCann
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take