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Fonbet
Fonbet: the bet on Championship has played off

RAN IN: Russia

CLIENT
F.O.N LLC


DDB Russia/Tribal

AGENCY
DDB Russia/Tribal *Lead Agency


SUMMARY

How to attract to Fonbet the new clients, who haven't done bets before?We took an advantage of the most important event in the life of a football fan - Football World Cup. And we said: if you've been waiting for the sign, this is it!Thus, this summer, we turned everything into signs, which says “Now is the time for your first bet”.The marketing campaign has been launched in all main media and brought to the Fonbet website a huge number of new customers.

CASE VIDEO


Audience: The target audience is active football fans who keeping up with updates and can’t live without it. At the same time, they have never made bets.They were stopped by a large number of barriersand by prejudices about bookmakers’ companies.

Objectives: • Brand awareness growth + 5% by the end of the campaign.• site visits growth + 30% by the end of the campaign• new users registration growth + 20% by the end of the campaign• The number of depositors (people who registered offline and opened a deposit account) + 40% vs regular season in 2017• The number of downloads of mobile applications + 20% at the end of the campaign

Type: B2C

Language: English, Russian